快公司转型分析之笔记

2008/02/11

一、

Fast Company, a traditional publication, has featured community as it’s primary focus. But success isn’t guaranteed as: innovating without a clear objective is dangerous, the bottom-up approach must cascade to the whole organization, and they must rapidly make course corrections.
Five major social computing objectives: listening, talking, energizing, supporting, embracing – where customers and employees collaborate to build next generation products and services.
Most importantly, with the many reports showing that advertising on social networks is ineffective, how will Fast Company monetize?
Fast Company should: Determine a Goal, Focus on fewer features, Elevate Fast Company Editorial, Clean up the Interface, Start with a tour, Break through the path has not been cleared before.
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厚实淳朴的分析。点点有理，正如Scoble回复的那样”we indeed should have paid for it!”，不仅是快公司，读者也因此受益。这本身就是一种开放，我们也应该这样做。

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